149 - Revolutionizing Podcast Advertising: A Guide for Creators and Brands

Thomas Watkins

Published on: 14/10/2025

In this episode of "Product Led Growth Leaders," the host Thomas Watkins interviews Melissa Botes, VP of Product at Acast. They discuss the rapid growth of podcasting, the unique power of podcast advertising, and how Acast connects creators and advertisers worldwide. Melissa explains Acast’s AI-driven tools that match advertisers with relevant podcasts, making advertising more accessible and effective. They explore challenges in podcast monetization, the importance of cross-platform presence, and the evolving creator economy.